/dəbəl/ /e/ /mægəzin/ • proper noun
Aa Magazine is a digital blueprint for self-discovery. Founded in Amsterdam, it is a youth-led media platform spotlighting emerging culture, creativity, and community. We provide eye-level coverage of identity, nightlife, art, and fashion, with content that is bold, authentic, and built to resonate with the next generation.Want to be featured in our weekly PSA that spotlights what is happening in Amsterdam day and night?
Whether you are opening an exhibition, hosting a screening, throwing a party, or organising any other kind of event, we want to hear about it.
Submit your event here
Work with us
Aa’s latest projects blur the line between media and experience. From brand activations to sold-out parties, we cook up concepts that resonate online and IRL.Think of it as culture with an aftertaste: you’ll feel it long after the night ends.
Wanna plot something together? Slide into 💌 hi@doubleamagazine.com
Eye(s) Open: Dealing with the blindspots of the Dutch colonial past in the cultural scene
Museums and cultural institutions are trying to ask the hard questions and hear critical voices that are helping to understand what needs to be changed. They have an influential power over the public understanding and amplification of important discussions.
News
Veloretti takes the fast lane across the Netherlands and Belgium with Electric Two
New Balance Grey Days: the best things in life are grey
Jesse Darling turns Amsterdam’s oldest church into a landscape of rubble and reconsideration
From formula 1 to fashion: The Puma Speedcat’s next chapter with Super Yaya
HEATWAVE: IsBurning sets the music stage for fresh talent in Amsterdam
Your oat milk just got a tropical upgrade: Oatly introduces a coconut-flavoured oat drink at Amsterdam Coffee Festival!
(Life)Style
(Life)Style is Aa’s guide to how we live, move, and express ourselves. From insider city guides and global explorations to event coverage, fashion, and curated picks, it’s where everyday rituals meet larger stories. Think of it as Aa’s way of mapping the rhythms, tastes, and trends that shape life both in Amsterdam and beyond.
Culture
Culture is Aa’s lens on the shifting landscapes of art, media, identity, and subcultures. From underground movements to institutional spotlights, we trace how culture is created, contested, and lived: documenting both the moments that define our generation and the nuances that shape everyday life.
Events
Events is where Aa documents what’s happening in real time. From monthly highlights to nightlife diaries, we capture the gatherings, festivals, and parties that shape our shared experiences.
As a cultural magazine, Aa blends editorial storytelling with real-life experiences. Our content spans Amsterdam nightlife recaps, fashion features, art reviews, music coverage, political commentary, and insider guides. We spotlight subcultures, creative talent, and youth movements shaping the city and connect them with a wider global audience.
Beyond digital media, Aa Magazine produces events, parties, and brand collaborations with partners across fashion, art, and lifestyle. From scrapbooking workshops and community dinners to festivals and flagship store openings, our events capture the energy of youth culture in Amsterdam and beyond. Each activation is paired with editorial coverage, social content, and shareable cultural commentary, extending the experience online.
Aa is where Amsterdam youth culture meets global perspective: a magazine, media platform, and creative community rolled into one. Whether you’re searching for Amsterdam city guides, fashion trends, art exhibitions, music events, or cultural critique, Aa Magazine curates the stories, places, and people defining what matters now.
Independent, curious, and community-driven, Aa is the Amsterdam magazine for the next generation, rooted in fashion, art, music, nightlife, and identity.