Fashion

How to Build an IT Girl

Stupid and the City ™️ x Trends on Ice brings you the ultimate guide to being an ‘IT Girl’. The ‘How to Build an IT Girl’ manual is the fashion-forward, c*nt-forward, bad-b*tch forward, all-inclusive guide discussing everything the ‘IT Girl’ wears, says, and thinks. Whether in need of a little confidence boost or a full seasonal rebrand, it is necessary that we all internalise this guide for our own benefit.

BIRKENSTOCK – How Functionality Became the New Cool 

From co-op isles to Dior ateliers, BIRKENSTOCK has redefined what it means to walk with style and purpose. This piece dives into how functionality flipped the script on cool, reshaping style in an age of mindfulness and cultural shift. As BIRKENSTOCK’s shoemaking tradition hits 250 years and lands in Amsterdam, it’s clear: authenticity never goes out of fashion.

Sticky Notes

Long stories, told short: bite-sized insights on fashion, design, and styling, all on pink sticky notes curated by Anano Shalamberidze.

Trends on Ice

Chiara Wagner’s deep dive into current and upcoming trends in fashion.

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