We went to REYÈM’s new store opening and we wanted everything. 

The Amsterdam-based brand started by Sabrina Meijer in 2019 has been gradually evolving into the it-girl capsule wardrobe of dreams. Recently, the brand opened its relocated physical store in the buzzing area of Utrechtsestraat, which many locals (and I) say is the new “9 Streets,” aka the hotspot for cool cafés and shops.

The opening event presented the brand’s pieces in a stunning space with a minimalistic vibe, some fun pops of colour and art installations designed by Liza van Duyn. It felt like you were inside your dream walk-in closet at home, but make it even more elevated and chic!

A REYÈM woman is one who just knows how to dress. The clothes are timeless and classic with silhouettes that just make you whisper in your mind: “Wow she looks expen$$ive”. Pastel mint and burgundy colourways as the stand-out seasonal new arrivals were complementing the classic and neutral palette of the pieces in a way that simply ticks every box for the perfect capsule wardrobe. Made for women who don’t want to overthink how anything fits. It just does, perfectly.

Drinks and bites were secured by Sabato, whose team never fails to impress. Always leaves us drooling and inspired to recreate for our next dinner party, although good luck coming close to their literal food art…

The store is open every day, so go check it out and consider combining it with a cute drink near the canal at Café Marcella or a little stroll around the Amstel to explore the area. The exact location is Kerkstraat 365a.