Guess what? A look inside the B Jean launch

Last Thursday, GUESS took us back to a time when jeans sat a little lower, everything was a little louder and going out meant actually dancing.

To celebrate the launch of the new B Jean, we got a healthy dose of ’90s and Y2K nostalgia, complete with temporary tattoos, Blue Lagoon cocktails and a dance floor that, for once, was being put to very good use.

Turns out all it takes is a good pair of jeans and a few questionable dance moves to make us feel like it’s 2002 again.

GUESS we had a pretty good Thursday night. Xx