About
Aa Magazine is a digital blueprint for self-discovery. Founded in Amsterdam, it is a youth-led media platform spotlighting emerging culture, creativity, and community. We provide eye-level coverage of identity, nightlife, art, and fashion, with content that is bold, authentic, and built to resonate with the next generation.
What is Aa?
Aa is where young Amsterdammers and emerging creatives go to make sense of the world around them. More than an independent magazine, we are a multifaceted platform curating experiences both online and IRL, from party recaps and political deep dives to subculture reviews and cultural commentary. Through our channels, and community-driven events, we guide our audience toward meaningful stories and shareable cultural discoveries that reflect the pulse of contemporary youth culture.
Team
Founded in Amsterdam in 2022, we are a small editorial and creative team of writers, curators, and cultural producers from all walks of life. With expertise in media, publishing, and cultural programming, we know how to move between scenes, shape impactful narratives, and transform moments into lasting cultural touchpoints. Driven by curiosity and a commitment to contemporary culture, we create content that connects communities, amplifies diverse voices, and reflects the energy of today’s creative landscape.
Select Collaborations & Services
We specialize in content creation, strategy, editorial storytelling, events, and brand activations. From campaigns and branded event coverage to managing creative collaborations, we know how to connect brands with niche audiences and the next generation of digital natives. Our approach blends community curation with cultural insight, ensuring that every project shapes narrative and leaves a lasting impact.
See our Media Kit for examples and scope
Media & Press Partnerships
Our media partnerships move between festivals, institutions, and brands, capturing the pulse of what’s happening and translating it into stories that live online. Whether through bespoke features, visual recaps, or social activations, we shape coverage that feels immediate but lingers beyond the moment. It’s press with perspective: grounded in Aa’s editorial voice, amplified through our community, and always tied back into the larger narrative we’re building.
Key Events & Partnerships
Aa’s events are where our editorial world spills offline. We build experiences that feel as alive and layered as the city itself. Each partnership is a chance to play with format: part party, part artwork, part social experiment, powered by the people who show up and the stories we tell around them. What happens IRL never stays there for long: through our production, coverage, and community, these moments echo back online and fold into Aa’s ongoing narrative.