We threw a party to celebrate the end of summer—and Puma’s Speedcat and Ballerina silhouettes. In collaboration with 25th Hour Agency and Cornerstore, powered by Puma and fueled by Sokol Vodka, Summer in the City Vol. 2 captured the spirit of the house parties we all miss. The night opened with an intimate dinner for key opinion leaders, complete with custom napkins, a bespoke social game, and floral installations by Rae Blooms.

Exclusive pairs of the new Puma models were seeded ahead of the party, setting the tone for what was to come. Then came the chaos we love: sets from Tienson, Max B, Itz3bby, and Jeremy Herkul kept the room alive as drinks moved from hand to hand and shoulders brushed on the dance floor. Cornerstore glowed in its signature sunset hues until the very last track.

EVENT IMAGERY

EVENT PRODUCTION & PR
– Event Production: Concept & Art Direction, Asset Creation, Guestlist Management, Hosting
– Media Partnership: Content Creation, Instagram Campaign
– Seeding Campaign

MEDIA COVERAGE