There’s no shortage of brow products out there, but every now and then one comes along that feels slightly more thought through. Ellis Brows, a new brow gel from ELLIS FAAS Cosmetics is exactly that, which is designed to shape, define, and enhance what’s already there, without overcomplicating it.

Originally developed by Ellis Faas herself, it’s also the last product she worked on, now becoming part of the brand’s core range. It was conceived as the missing piece, something that allows you to complete a full ELLIS FAAS makeup look without stepping outside the brand.

The formula is lightweight and buildable, with a focus on control rather than fixing everything into place. It coats and separates each hair, adding colour and volume while keeping a natural finish. The hold stays flexible, so you can adjust as you go instead of being stuck with one result. What’s nice here is that it doesn’t treat brows as something to correct. The idea is more about enhancing your natural brow structure and seeing them as something that carries identity, rather than something you have to perfect.

It comes in five shades, from soft blonde to deep brown, alongside the brand’s signature Ellis Red, a slightly unexpected addition that stands out from the usual brow palette. Most of the tones are designed to adapt to your natural brow rather than fully cover it, which makes it easier to keep things subtle if that’s what you’re after. Also, the texture stays workable and doesn’t flake, which you can definitely appreciate if you’re someone who’s dealt with bad brow gels. You can easily layer it, brush it out, and change it without everything turning stiff or crunchy. 

If you want to try it out for yourself, Ellis Brows is now available for €29,00 via ellisfaas.com and selected retailers.