For the pre-autumn 2026 campaign, Danish label Samsøe Samsøe decided to capture the collection in the streets of Barcelona, a city where the summer never fades away. Sara Eirud and Duncan Yair are the main stars, shot by photographer Carlos Fomo. 

The documentary-style lens captured unfiltered and unposed moments that reflect a quietly observant imagery. This evokes the spirit of the summer in the city, calm daylight in contrast with the energetic beach life and busy city. 

The collections’ minimalist refinement with sun-faded palette, earthy tones, and softened blues find a natural home in Barcelona’s warm light. Soft textures, hazy prints, and fluid silhouettes are designed for the transitions: between settings, day to night, the states of the mind. 

Accessories like the Herø and Sakaia bags are central, together with a wide collection of footwear like sandals, sneakers, loafers, ballerinas. The commitment to responsible material innovation is seen with the use of  European Flax™ linen,Circulose®, and AlgaeIng™. 

The Pre-Autumn collection mirrors the slow transition between seasons, it blurs the stretch of seasons when it is not fully autumn, nor summer yet. In Barcelona the campaign finds the balance in that.