If you’ve been here a while, you already know we have a soft spot for Samsøe Samsøe. We would almost go as far as claiming that you probably haven’t really lived unless you have tried one of their well-fitting tanks (try yourself and thank us later). Notably, every perfectly executed ‘tank’ moment needs to be accessorized properly. Well look no further, Samsøe Samsøe has heard our prayers and given us the HERØ grab bag. Not only will it hold everything from your lipliner to winebottle, but she’s also a certified show-stealer.

Designed in Copenhagen and rooted in Danish design principles, HERØ gives off minimalistic but definitely not basic, and we all know how hard that is. As expected, we weren’t the only ones who took notice… Word on the street is that the cool kids in Paris have already been spotted with the HERØ grab bag. If you ask us, it might just be time to jump on the HERØ train.

Still on the fence? Let me tell you one more thing. Samsøe Samsøe made sure to use the most premium European leather – because yes, only the best will do. And of course, don’t worry, the brand’s iconic Ø is in there too. 

‘The HERØ bag grew from a simple idea: to create a piece that feels instantly familiar but still surprising. A piece that reflects Samsøe Samsøe’s effortless Scandinavian spirit in a single silhouette. The HERØ bag balances simplicity, curves, and intentional detailing, creating a shape that feels distinctly modern,’ says Naïma Chamberlayne, Head of Footwear and Accessories.

From smooth leather for the quiet luxury lovers to the cow hair version for those feeling a little louder, HERØ can do it all. Dinner bag. Party bag. ‘I just threw this on’ bag.

After all, the Danes and Dutch share cinnamon rolls and bikes so why not add this bag to the list?

On that note, if you’re reading this right now, it’s your lucky day: HERØ lands today, March 5, on samsoe.com. Go and check it out, and trust me – heroes, I may not know. But bags, I know;)