If you’ve been following us for a while, you already know we’re Maha girlies through and through. From gorpette-core greatness to the consistently on-point selections and an inspiring founder duo that genuinely walks the walk, Maha has long been one of the best in the city. And now, they’ve teamed up with Nike to bring back one of the most slept-on silhouettes of the early 2000s: the T90 Shox Magia.
Originally designed in 2003 for indoor football, the Shox Magia had a life on and off the pitch. Now, Maha reintroduces it with a lifestyle-first approach. Think patent black uppers, chrome heel blocks, stacked Shox soles, and a shiny silver Maha-exclusive colorway that catches light like a dream.
The inspiration? A dialogue between football and dance, between nostalgia and now, between softness and strength. Co-founders Saskia van Hofwegen and Dian Iskandar bring their own backgrounds to the story, one rooted in dance, the other in football, and it shows.
Shot by Jordan Hemingway, the campaign is just as expressive. Featuring dancers reinterpreting iconic football moves, from the Scorpion Kick to the Hand of God, it’s a reminder that form, movement, and self exploration have no fixed rules.
Also, let’s be honest. We know it’s baddie summer, and as much as we love flip-flops, no one talks about the blisters nearly enough. Conversation started. These are the kind of sneakers you can wear to the function and still sprint to the snackbar in without regret.
The Nike T90 Shox Magia by Maha Amsterdam drops July 5 online and in-store exclusively at Maha, with a global release on July 12 via SNKRS. The silver colorway is a Maha exclusive, so you know what to do. Price: 170€.
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