BIRKENSTOCK – How Functionality Became the New CoolÂ
Awa Anne
20/12/2024
From co-op isles to Dior ateliers, BIRKENSTOCK has redefined what it means to walk with style and purpose. This piece dives into how functionality flipped the script on cool, reshaping style in an age of mindfulness and cultural shift. As BIRKENSTOCK’s shoemaking tradition hits 250 years and lands in Amsterdam, it’s clear: authenticity never goes out of fashion.
