Most people don’t spend a lot of time thinking about bikes until they actually need one. It usually starts the same way. You’re running late, the tram is packed, or you realise walking everywhere is not as cute as it sounded in theory. Suddenly, getting from A to B matters, and the bike you choose becomes a part of your everyday routine before you know it.

That’s exactly where Veloretti is placing itself right now. The Amsterdam-based brand is expanding its retail network across the Netherlands to more than 100 locations and, for the first time, launching in Belgium with stores in Antwerp and Ghent. That means the Electric Two series is no longer something you see online. You can actually try it, ride it, and figure out if it fits into your life before committing. The focus on this new expansion is to make the decision of buying a new bike easy. Walk into a store, take the bike out, see how it feels. No guessing, no overthinking. And once you have it, you know exactly where to go back for service or support.

At the centre of it all is the Electric Two series, designed for everyday city life. The Electric Two Pro is the more advanced option, with automatic shifting that adjusts while you ride, so you don’t have to think about gears at all, the bike just moves with you. The Electric Two Lite keeps things even simpler, with a single gear and a direct, smooth ride.

Both models come with the same essentials that actually matter in daily use. Think things such as a quiet motor, a removable battery that lasts up to 120 kilometres, and components that are built to hold up without constant maintenance.

The Electric Two series is now available across more than 100 partner locations throughout the Netherlands, as well as in selected stores in Antwerp and Ghent. You can find your nearest location through the Veloretti store finder. Pricing starts at €2,499 for the Electric Two Lite and €3,299 for the Electric Two Pro.