The Ray-ban Red Experience through Aa’s lens!

Aa’s Fabian Swartz reports from the Ray-Ban Red Experience opening evening.

Last night, Ray-Ban transformed De Hallen into a sea of crimson light, mirrored lenses and familiar faces. If there was one thing the evening proved, it’s that RED is less about a colour than it is about a mood. Equal parts playful, curious and impossible to ignore.

Between a live painting by Gogo Lupin and a soundtrack courtesy of Doudou MD, the evening moved at exactly the right pace. A little dancing, a little people watching and plenty of chats. 

The good news? You haven’t missed it.

The Ray-Ban RED Experience is open to the public today and tomorrow at De Hallen, with live painting by Gogo Lupin, DJ sets by Kurashi Soundsystem and Passion DEEZ, plus a live performance by Zoë Love Smith.

If you’re looking for us this weekend, you know where to find us.