Zalando just dropped the news: Access All Areas, a brand new two-day festival in Berlin on 24 and 25 April 2027, with RAYE headlining and more acts on the way.

Berlin has always been the kind of city that pulls creative people in and does not let go easily. It’s where Zalando was founded in 2008, and where the brand has chosen to plant its biggest cultural moment yet. Access All Areas pays homage to the city that built Zalando, channeling Berlin’s creative energy into a weekend that spans music, fashion, beauty, and culture. Station Berlin and Tempodrom are the venues, both iconic in their own right, and together they will host up to 40,000 people across the weekend.

For the first edition, Zalando has RAYE on the lineup, which tells you everything about where they are setting the bar. She is one of the hottest artists working right now, with a stage presence and a catalogue that could carry a festival on its own. More acts are being announced in the coming months, and if the first name on the bill is anything to go by, the full lineup is going to be worth the wait.
AAA is not only a music festival. Zalando has brought together 14 partner brands, each building their own experiences on the ground. On the fashion and sport side, Adidas, Calvin Klein, and Nike are the headline brand partners, joined by more big names like Asics, Dr. Martens, lululemon, New Balance, On, Puma, Tommy Hilfiger, and Vans. Each brand will build its own experience on the ground, with exclusive drops and creative moments throughout the weekend. Then there is the beauty side, with Beauty of Joseon, Kérastase, and MAC all being part of the programme as well, bringing self-expression and beauty into the mix alongside fashion and music. It rounds out a weekend that is harder to put in a box than most.

Tickets are free for Zalando Plus members, with access opening exclusively in January 2027. If you are not already a member, signing up is free and puts you first in line when the doors open. For everyone who cannot make it to Berlin, AAA will also reach Zalando customers across Europe through livestreams, content, and exclusive drops on the app.

More programme details, talent announcements, and partner news are coming in the lead-up to April. Keep an eye on @Zalando and #AccessAllAreas2027.